02
ZENO Platform Rebranding & Brand Strategy
Category
Brand Strategy
Client
ZENO Platform
Year
2024
Director
Claire Bennett
We partnered with ZENO Platform to redefine their digital presence through a comprehensive rebranding and brand strategy project. ZENO, a cutting-edge platform, needed a fresh identity that reflected its innovative spirit and user-centric approach. Our mission was to craft a cohesive brand personality, establish clear brand points, and design a visual identity that resonated with their target audience.
Our Approach:
Brand Strategy Development: We conducted in-depth research to understand ZENO’s market positioning, audience, and competitors. This informed the creation of a unique brand personality—modern, approachable, and forward-thinking.
Rebranding: We reimagined ZENO’s visual identity, designing a sleek, minimalist logo and a dynamic color palette that embodied their core values of simplicity and innovation.
Brand Guidelines: We developed a comprehensive brand guideline document, ensuring consistency across all touchpoints, from the website to marketing collateral.
Website Redesign: The new visual identity was brought to life through a user-friendly, responsive website design that enhanced user experience and reinforced ZENO’s brand story.
Skills:
Brand Strategy & Positioning
Visual Identity Design
Logo Design & Typography
Color Theory & Palette Development
User Experience (UX) Design
Web Design & Development
Brand Guidelines Creation
This project showcases our expertise in transforming brands into powerful, memorable identities. We blend creativity and strategy to deliver results that inspire and engage.
Let us help you redefine your brand.




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