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ZENO Platform Rebranding & Brand Strategy

Category

Brand Strategy

Client

ZENO Platform

Year

2024

Director

Claire Bennett

We partnered with ZENO Platform to redefine their digital presence through a comprehensive rebranding and brand strategy project. ZENO, a cutting-edge platform, needed a fresh identity that reflected its innovative spirit and user-centric approach. Our mission was to craft a cohesive brand personality, establish clear brand points, and design a visual identity that resonated with their target audience.

Our Approach:

Brand Strategy Development: We conducted in-depth research to understand ZENO’s market positioning, audience, and competitors. This informed the creation of a unique brand personality—modern, approachable, and forward-thinking.

Rebranding: We reimagined ZENO’s visual identity, designing a sleek, minimalist logo and a dynamic color palette that embodied their core values of simplicity and innovation.

Brand Guidelines: We developed a comprehensive brand guideline document, ensuring consistency across all touchpoints, from the website to marketing collateral.

Website Redesign: The new visual identity was brought to life through a user-friendly, responsive website design that enhanced user experience and reinforced ZENO’s brand story.

Skills:

  • Brand Strategy & Positioning

  • Visual Identity Design

  • Logo Design & Typography

  • Color Theory & Palette Development

  • User Experience (UX) Design

  • Web Design & Development

  • Brand Guidelines Creation

This project showcases our expertise in transforming brands into powerful, memorable identities. We blend creativity and strategy to deliver results that inspire and engage.

Let us help you redefine your brand.

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