ARTLUM Luminic Art Festival

We created the brand and visual identity for ARTLUM, a groundbreaking luminic art festival in Santiago, Chile. ARTLUM celebrates the fusion of light, art, and technology, and our challenge was to craft a brand that captured its innovative and immersive essence.

Our Approach:

1. Brand Creation: We developed a brand personality that reflected ARTLUM’s dynamic and futuristic spirit. The brand was designed to evoke wonder, creativity, and transformation, appealing to art enthusiasts, tech innovators, and cultural explorers alike.

2. Visual Identity: The logo design was inspired by the interplay of light and shadow, featuring fluid, geometric shapes that symbolized movement and energy. A vibrant color palette, combining neon hues with deep, moody tones, was chosen to represent the festival’s electrifying atmosphere.

3. Application: The visual identity was applied across various touchpoints, including posters, digital assets, signage, and merchandise, ensuring a cohesive and impactful presence both online and offline.

Skills Utilized:

• Brand Strategy & Personality Development

• Logo Design & Visual Identity

• Typography & Color Theory

• Digital Design & Motion Graphics

• Print Design & Environmental Graphics

• Art Direction & Creative Concepting

This project showcases our ability to create brands that are not only visually stunning but also deeply connected to their core values and audience. We specialize in transforming ideas into unforgettable visual experiences that inspire and engage.

Let us illuminate your brand’s potential.