Mala Guerra Wine – Brand Creation & Packaging Design

We had the pleasure of crafting the entire brand identity and packaging design for Mala Guerra, a premium wine from Lisbon. Mala Guerra, which translates to "Bad War," needed a brand that captured its bold, rebellious spirit while honoring its rich Portuguese heritage. Our goal was to create a brand personality and packaging that stood out on the shelves and told a compelling story.

Our Approach:

Brand Creation: We developed a brand personality that embodied Mala Guerra’s daring and unconventional nature. The brand voice was crafted to be confident, edgy, and sophisticated, appealing to modern wine enthusiasts who appreciate authenticity and character.

Visual Identity: The logo design combined the street voice of graffity with a contemporary twist, reflecting the wine’s balance of heritage and innovation. A bold color palette and typography were chosen to convey strength and elegance.

Packaging Design: The bottle design featured a striking label with intricate details, such as a custom crest and embossed textures, evoking a sense of craftsmanship and luxury. The packaging was designed to create a memorable unboxing experience, reinforcing the brand’s premium positioning.

Skills Utilized:

Brand Strategy & Personality Development

Logo Design & Visual Identity

Typography & Color Theory

Packaging Design & Structural Engineering

Illustration & Custom Graphics

Print Design & Finishing Techniques

This project exemplifies our ability to blend storytelling, design, and strategy to create brands that leave a lasting impression. We transform ideas into iconic identities that resonate with audiences and elevate products to new heights.

Let us help you tell your brand’s story.